Drive Away
Jan 12
Consumer, Digital Consumer cars, Consumer Electronics, dashboard, driving, Google, intel, internet View Comments
Sometimes, I’m wonder if innovations are created by brands and their ideas or by consumers and their desires…..
A perfectionist once mentioned that GPS systems that are integrated into the dashboard are neater as compared to those sticking out from the windscreen.
Well, to that perfectionist, you may get more than what you wished. At the latest Consumer Electronics Show in Las Vegas, it seems that Internet is making its way to dashboard; much to the dismay of drive-safely advocates.

It seems big technology companies like Intel and Google are keen to spread the power of personal computers to the cars. Largely know as the ‘infotainment system’, it will be make available in the US market later this year. Drivers will be able to retrieve information as they drive, like wikipedia entry, photos, reviews of nearby restaurants of the area and animation of the various ways to get there, not to mention other functions like watch movies, play music and double up as cell phone.
Most car manufacturers insist that safety usage is their key concern, with several features put in place to ensure that such as voice commands, active web browser when car is parked, etc… However, there is a limitation to the number of safety features built-in. Subsequently, car manufacturers will give in to customer’s demand for flexibility in terms of the features.
As a non-driver, I’m not sure how less distracted you will be when a voice kept droning, “ if possible, try to make a U-turn …… try to make a U-turn… ”
But as a passenger, the presence of some form of in-car entertainment is quite exciting especially when you are in for a long journey.
I guess creating an awareness of responsible-driving is the way to go in the long term; though it will face the same challenges as other similar campaigns.

Speaking in Singapore context, I think the ability to register the ever-changing ERP charging system and provide alternatives cheaper route or the function to locate the nearest car park with available lots might boost its popularity than the mere basic giving directions or playing music.

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