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myclick
Sep 18
Marketing, camera, mobile phone, mobility mobile marketing, myclick View Comments
Leveraging on the indespensible use of the mobile phone, myclick media, took mobile marketing and integrated it into the mainstream marketing.
So how does myclick works?
Basically, companies put a myclick frame around their advertisements. Consumers who have installed the myclick application in their mobile phones can take a picture (using their mobile camera) of the advertisements that they are interested in. The myclick technology would then recognize the photo and sends the consumer to the promotion site of the advertised company.
Using a pull factor, myclick attracts consumers who are interested in the advertisements to enter the promotion site. This helps generate a higher conversion rate and return on investment (ROI).
Companies on the other hand can obtain the mobile number or email address of their interested consumer to do further marketing activities with them. They can also track where the bulk of their interested consumers saw their advertisements by alternating the myclick frames.
Because myclick uses both the mobile phone and the WAP, consumer can download vouchers, purchase items, booked flights, poll, send messages and etc. on the promotion site
What is interesting about this form of advertising is that myclick does not need additional cost to set up a brand new marketing campaign. It works around the existing marketing campaigns like posters, advertisements, emails, etc. All the client company need to do is to put a small picture frame on the existing marketing campaign material.
Another perk of myclick is that, no matter where the consumer is, they can easily access the promotion site by just taking a picture. For consumers who do not have a camera mobile phone, they can input a promotion code which brings them directly to the promotion site as well.
Currently present in China and Hongkong, myclick media has worked with well known brands such as Pepsi, CNN news, Adidas, etc.
One of the most interesting project they worked on recently was with China mobile where China supporters could take the China Mobile logo on the banners and the supporters would be directed into a portal where they can text their encouragement message to the sportsman.