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September 08 : Gregory Birge to present the daily Positive Business Minute talk on Radio 93.8LIVE
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August 08 : Brand Analysis on Sony Ericsson in Media Magazine
- Theme : Sony Ericsson needs its brand 'coolness' back
- Gregory Birge was invited to provide his insights, analysis and recommendations by Media Magazine for the 'Brand Health Check' topic on Sony Ericsson.
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July 08 : Media Magazine Interview on Gregory Birge’s views on Sony
- Theme : Sony eyes China and India for growth
- Media Magazine interviewed Gregory Birge on his views on Sony’s expansion plans to China and India, and how they should leverage on the success of PSP, the need to invest for the long-term and to focus in a single distinctive product, emphasizing the importance to give control of its brand to consumers and letting them engage it.
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July 2008 : Conference at Essec Executive MBA Singapore
- Theme : Digital Consumer Evolution
- Gregory Birge presented to the Essec Executiv MBA students who have flown in from France as part of their program, centering on the topic of Digital Evolutions, the impact of such changes on the consumer, how we as marketeers should deal with it, strategies for quick wins to drive digital campaigns and the impact on traditional marketing.
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June 2008 : Gregory Birge interviewed by Radio 93.8LIVE on Consumer Engagement
- Theme : Consumer Engagement
- Mr. Gregory Birge was interviewed on Singapore National Radio 938LIVE on Wed, 11th June, 10am - 11am in their segment "The Living Room" which discusses the evolution of the Digital Consumer, Consumer Engagement - how to drive quality marketing actions, the success factors of Apple and the future of consumer electronics.
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June 2008 : F5DC hosted the conference at ad:Tech Singapore.
- Theme : The Event for Digital Marketing – Mobile Social Media
- Details : Gregory Birge hosted the conference at ad :Tech Singapore, together with Gilles Babinet, Co-Founder and Chairman of EyeKa and Dep Malhotra, Director of Sales & Business Development of MySpace (India).
They looked at the future of social media on the mobile devices, how online communities are migrating to mobile platforms and how the next phase of user generated content will transform the way we interact with one another.
The conference also talked about International examples of social networks utilising mobile and how taking a 360 degree approach to social media will enhance your overall mobile strategy and how to incorporate social media into a company’s mobile strategy and a discussion on the next wave of mobile communication.
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June 2008 : Javezz and F5 Digital Consulting Forges Strategic Alliance
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February 2008 : Conference on The evolution of the digital Consumer at the FCCS in Singapore
- Theme : The Digital Consumer Evolution
- Details : Over the past 20 years, the technology has drastically changed. It had an impact on both consumers and the way we will reach them.
- What are those changes and how to drive proper marketing campaigns in the web 2.0 era ?
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February 2008 : Online Blue Print setup for Philips Consumer Lifestyle in Asia.
- Background : Philips Consumer Electronics merged with Philips Digital Appliances. The new structure called Philips Consumer Lifestyle is driven by three cluster instead of the previous 3 regions.
- Challenge : With the merge of teams and change of organization, online activities did not benefits from the same focus. In addition to it, a New Blue Print was necessary to map resources, needs
- Solution : F5DC mapped the entire needs of the organization and proposed an ideal plan to ensure a consistent and proper deployment of the online strategy in line with Cluster, BUS, countries and global needs
- Results : Blue Print proposed and adopted.
- Supporting documents : Process updates, dashboard, blue print
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August 2007 : Deployment of online campaigns for Philips Consumer Electronics in Asia
- Background : Philips deployed a new global website and new online strategy. The site was rolled out globally but the content is adapted locally based on the countries need.
- Challenge : Top countries were covered and properly monitored while ‘smaller’ countries could notget the same attention or support. In addition, local team and regional team were totally busy with their own strategy
- Solution : F5DC team was involved to ensure a proper communication between the team. Deployment of updated process. Clarification of objectives. Definition of key targets and priorities.
- Results : 80% of websites deployed over 3 months, new online tools increased crossed countries
- Supporting documents : Process deployment, dashboard, monitor
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June 2007 : Creation of F5DC
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