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October 09: Comments on Japan's Mobile Brands Strategy
- Theme: Japanese mobile titans look to global markets
- Details: Live Issue, Media Magazine
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August 09 : ad:tech Tokyo
- Theme: Consumer Engagement in the Digital Era
- Details: MODERATOR - Amane Kawana, Senior Strategic Planning Director, HAKUHODO INC
PANELISTS
- Benjamin Grubbs, Regional Director, Turner Entertainment Interactive Media
- Gregory Birge, Managing Director, F5 Digital Consulting
- Mitsuhiro Ida, CEO Creative Director, Fantasista & Partners
- Noriko Oyabu, Web/CRM Planning Executive Manager, Advertising Department, Wacoal Corp
Click here for details.
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August 09: Column on Friendster
- Theme: Does it make sense to purchase Friendster?
- Details: Off The Fence, Media Magazine
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July 09 : Comment on Augmented Reality
- Theme: Augmented Reality, It is no longer just science fiction.
- Details: By David Blecken & Anita Davis, Media Magazine
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July 09 : On ICQ and MSN
- Theme: ICQ replace by MSN
- Details: myPaper issue 27July2009, article by Koh Soo May.
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July 09 : Marketing Magazine Roundtable
- Theme : Experiential Marketing & the Art of Relationship Building.
- Details: The key elements of the conversation will be documented in a feature article in the August edition of Marketing magazine.
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June 09 : ad:tech Singapore
- Theme: C-level Strategist Power Panel - Brands Speak Out - Is Digital Media Conquering All?
- Details: MODERATOR - Gregory Birge, Managing Director, F5 Digital Consulting
PANELISTS
- Ian Chapman-Banks, Senior Vice-President, Global Sales & Marketing, Chartered Semiconductor Manufacturing
- Andrew Pickup, Chief Marketing Officer , Asia Pacific Region, Microsoft Operations
- Helene Blanchette, Go-to-Market Strategy Manager, Direct Marketing and Trans-Promo, International Business Group (IBG), Fuji Xerox Asia Pacific
Click here for the article.
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June 09 : Development of International Business Group Portal for FujiXerox Asia Pacific
- Background: Consolidating the various internal websites of FujiXerox to enable an easier, highly interactive and more interesting way of searching documents for employees.
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June 09 : On current digital trend and ideals
- Theme: “Digital? Get back to Basics first”
- Details: imedia Connection
- Read article here
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June 09: Diagnosis on Hitachi
- Theme: Hitachi must fit into the eco-conscious new era
- Details: Brand Health Check, Media Magazine
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May 09: Comments on QR Codes outside East Asia
- Theme: QR Codes struggle to live up to the hype
- Details: By Anita Davis, Media Magazine
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March 09: Opinion on Nokia's latest initiatives, Comes With Music
- Theme: Nokia steps up music download war
- Details: By David Blecken & Kenny Lim, Media Magazine
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February 09: Entrepreneurs' Digest
- Theme: The wiseman of world 2.0
- Details: Gregory Birge penned his thoughts on how to leverage on web 2.0 solutions.
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February 09: F5 gave a 1 Day Online Training Workshop to Eastern Europe
- Theme: New Media Technologies
- Details: Gregory Birge conducts a webinar workshop on the new media technologies pertaining to the Eastern Europe
team of Philips, as compared to the rest of the world. An analysis of the Philips online situation and subsequent
steps to take using the online technologies is also advised and proposed for the team.
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January 09: F5 was appointed the Digital Representative for Philips in Asia and Eastern Europe
- Details: Gregory Birge is honored to be appointed officially as the Digital Representative for Philips in Asia and Eastern
Europe. He will be the main advisor in online technologies and solutions, and manage the implementations of the
corresponding ideas for Philips in the online world.
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January 09: The Internal TransPromo website is officially launched.
- Background: A web 2.0-based internal portal linking hundreds of documents was officially released to all
FujiXerox staff. The website is interactive and largely flash-based, featuring an ROI calculator, self-assessment
questions, flash movie on the overview of TransPromo and a simulator to emulate how boring transactional
documents could be turned to colorful, lively advertisement pieces with added value customized to the individual
customers.
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January 2009: DigiGen: The Next Big Thing!
- Theme: Marketing Strategies in times of Recession
- Details: Gregory Birge gives a talk on cost-effective marketing strategies to counter the economic down turns.
Insights on new and upcoming interesting technologies such as
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January 2009: DigiGen Workshop
- Theme: New Media Technologies
- Details: Gregory Birge conducts a workshop on the following topics:
1) Analysing the current Social Networking Marketplace and the ‘New Media’ revolution
2) Optimize Audience Engagement by Utilizing the Best New Media Technologies
3) Creating and Launching a Social Website that Generates Increased ROI
4) Examining the various Legal, Moral and Ethical Issues involved in Social Media Marketing
5) The Future-Trend Bandwagon that All Marketers Should Jump On!
The list of participants include high ranking and experienced representatives from notable companies
such as Sulake Singapore (in charge of Habbo website); Singtel; Singapore Polytechnic, CR Media (in charge
of August Magazine), IPOS, Logitech and creative agency Write Angles.M
Participants worked together to develop strategies for their companies with live analysis and advice
from Gregory Birge on how they can utilize the new media technologies to the benefit of their companies.
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November 08: NUS Social Networking
- Theme: Social Networking
- Details: Gregory Birge was invited to NUS to give a talk on Social Networking to the Business students.
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October 2008 : Gregory Birge Comments on Panasonic
- Theme: Panasonic Eyes Unity in Brand Revamp
- Details: Gregory Birge comments and analyses the brand Panasonic.
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August 08 : Gregory gives Business Tips on Radio 93.8LIVE
- Download the Business Minutes here:
- Being Ready for Changes
- Letting Consumers Engage You
- Running Integrated Marketing Campaigns
- Moving Away from the Creative Bits
- Quality Marketing
- Learning the Consumer Language
- Going Beyond Simple Websites
- Inviting the Right Audience to Your Event
- 10% Conversion Rate
- Finding Allies Amongst Your Own Team
- The Judo-ka Technique
- Importance of Being Relevant
- Sniper Approach vs. Machine Gun
- Engaging Instead of Pushing
- Don’t Lie to Your Audience
- Persistence, Persistence and Persistence
- Integrating the Luck Factor
- Using Consumer Insights as a Tool
- 60 Hour Day
- Multiple Personas
- Technology and How it isn’t Always the Solution
- Learning to Disconnect
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September 08 : Gregory Birge to present the daily Positive Business Minute talk on Radio 93.8LIVE
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August 08 : FujiXerox engages F5 to create an interactive internal document site for its staff
- Background: Access to internal DocuShare system is slow and uninteresting
- Challenge: Produce an interactive and fun website that manages a database of documents while adhering to FJX’s internal guidelines, with limited budget.
- Solution: F5DC team was involved to ensure objectives and guidelines were met, and website delivers as per client’s wishes.
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August 08 : Brand Analysis on Sony Ericsson in Media Magazine
- Theme : Sony Ericsson needs its brand 'coolness' back
- Gregory Birge was invited to provide his insights, analysis and recommendations by Media Magazine for the 'Brand Health Check' topic on Sony Ericsson.
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July 08 : Media Magazine Interview on Gregory Birge’s views on Sony
- Theme : Sony eyes China and India for growth
- Media Magazine interviewed Gregory Birge on his views on Sony’s expansion plans to China and India, and how they should leverage on the success of PSP, the need to invest for the long-term and to focus in a single distinctive product, emphasizing the importance to give control of its brand to consumers and letting them engage it.
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July 2008 : Conference at Essec Executive MBA Singapore
- Theme : Digital Consumer Evolution
- Gregory Birge presented to the Essec Executiv MBA students who have flown in from France as part of their program, centering on the topic of Digital Evolutions, the impact of such changes on the consumer, how we as marketeers should deal with it, strategies for quick wins to drive digital campaigns and the impact on traditional marketing.
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June 2008 : Gregory Birge interviewed by Radio 93.8LIVE on Consumer Engagement
- Theme : Consumer Engagement
- Mr. Gregory Birge was interviewed on Singapore National Radio 938LIVE on Wed, 11th June, 10am - 11am in their segment "The Living Room" which discusses the evolution of the Digital Consumer, Consumer Engagement - how to drive quality marketing actions, the success factors of Apple and the future of consumer electronics.
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June 2008 : F5DC hosted the conference at ad:Tech Singapore.
- Theme : The Event for Digital Marketing – Mobile Social Media
- Details : Gregory Birge hosted the conference at ad :Tech Singapore, together with Gilles Babinet, Co-Founder and Chairman of EyeKa and Dep Malhotra, Director of Sales & Business Development of MySpace (India).
They looked at the future of social media on the mobile devices, how online communities are migrating to mobile platforms and how the next phase of user generated content will transform the way we interact with one another.
The conference also talked about International examples of social networks utilising mobile and how taking a 360 degree approach to social media will enhance your overall mobile strategy and how to incorporate social media into a company’s mobile strategy and a discussion on the next wave of mobile communication.
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June 2008 : Javezz and F5 Digital Consulting Forges Strategic Alliance
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February 2008 : Conference on The evolution of the digital Consumer at the FCCS in Singapore
- Theme : The Digital Consumer Evolution
- Details : Over the past 20 years, the technology has drastically changed. It had an impact on both consumers and the way we will reach them.
- What are those changes and how to drive proper marketing campaigns in the web 2.0 era ?
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February 2008 : Online Blue Print setup for Philips Consumer Lifestyle in Asia.
- Background : Philips Consumer Electronics merged with Philips Digital Appliances. The new structure called Philips Consumer Lifestyle is driven by three cluster instead of the previous 3 regions.
- Challenge : With the merge of teams and change of organization, online activities did not benefits from the same focus. In addition to it, a New Blue Print was necessary to map resources, needs
- Solution : F5DC mapped the entire needs of the organization and proposed an ideal plan to ensure a consistent and proper deployment of the online strategy in line with Cluster, BUS, countries and global needs
- Results : Blue Print proposed and adopted.
- Supporting documents : Process updates, dashboard, blue print
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August 2007 : Deployment of online campaigns for Philips Consumer Electronics in Asia
- Background : Philips deployed a new global website and new online strategy. The site was rolled out globally but the content is adapted locally based on the countries need.
- Challenge : Top countries were covered and properly monitored while ‘smaller’ countries could notget the same attention or support. In addition, local team and regional team were totally busy with their own strategy
- Solution : F5DC team was involved to ensure a proper communication between the team. Deployment of updated process. Clarification of objectives. Definition of key targets and priorities.
- Results : 80% of websites deployed over 3 months, new online tools increased crossed countries
- Supporting documents : Process deployment, dashboard, monitor
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June 2007 : Creation of F5DC
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