Write a POEM to your audience

[Read it here] There are many discussions around which media to use for which campaign, how to mix them, integrate them, what should be the weight of digital media…. The trend is definitively around the integration of Social Media and as a m[...]

Even the best makes mistakes: Sonymoviecash and Amazon offer

[Read it here too] Even the best makes mistakes: sonymoviecash and Amazon offer Talking about marketing and digital integration best practices is a dangerous exercise because it is always easier to criticize or judge a work done by others. But we un[...]

Inception, new rules of Marketing ?

Inception, Christopher Nolan’s most recent movie, is not only a commercial success (generating US$21 million during its opening day, according to Wikipedia) but also well acclaimed among critics with an 87 per cent score from Rotten Tomatoes. [...]

Cuppa World, anyone?!

Dear Telco with the red logo, My company is a subscriber of static IP 10mpbs broadband, which means we paid about S$800 a month for that speed. Not by choice, of course.  It was the only available option supported for our location. Definitely, it is[...]

Privacy, what privacy ?

One of the main characteristic or issue of this new world is the regular increase of intrusion in our private life. As a consumer, some of us (like me) hate it, some of us, like the new generation do not seem to care much. This is a key changes in th[...]

iPad after 1 week, so what’s the hype ?

After several articles written on my first impression of the iPad, I started to use it more frequently on daily activities. I was lucky to be invited to talk to the latest iMedia Brand Summit in Phuket and I confess I brought the new toy. It was a bi[...]

Tweeting me Twitter

One of the few things a company should always do is to properly educate its employees on the tools we have to sell to the client – it may seem obvious enough but if you do not know the product itself, how will you be able to sell it? Hence F5 had a[...]

iPad in 24Hrs: The Future of Computing Episode 1

Here it comes in Singapore! 4days after shipping from USA, the new all so wanted gadget arrives in my hand. Proudly opening it at 2250 after landing from a trip, I start to open the box as eagerly as kids open their x’mas present… No surpris[...]

Is iPad the iThing that you anticipated?

Last week, Steven P. jobs unveiled the new Apple product called iPad. It is a tablet computer which resemblance a giant iPod Touch or iPhone.  It’s 0.5 in thick, weighs 1.5 lb and has in 9.7 in multi-touch screen. You are able to get one at th[...]

The Great Imitators

It has been said that “imitation is the highest form of flattery”, and nothing can be more true then looking at various web services that the Chinese who have a flair for imitation have come up with for their own nation below. Search Engines Ami[...]